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Effective advertisement copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Good ad copy can improve your Quality Rating, a metric used by Google to evaluate how practical and relevant your advertisements are. Ongoing optimisation includes: • Changing bids • Testing brand-new advertisement variations • Eliminating low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Evaluating budget allotment • Improving Quality Rating • Preserving account structure These adjustments make your campaigns more efficient over time. Reports may include: • Number of clicks • Cost per click • Conversions produced • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Budget trends • Recommendations for enhancement Clear reporting enables you to understand how your financial investment is carrying out and guarantees that your marketing choices are backed by genuine data.